We did an in-depth profiling of the demography they were targeting. We identified what their day is like, what their concerns are, and how they usually purchase health & beauty products.
Replacing a tour guide, 10 didactic panels are framed on the walls of the museum. These panels contain stories, 5 about the rich culture behind designer toys and 5 about the showcased artists.
They key was to make it as short and interesting as possible to entice people to read the entire story.
Through infographics and stories, we also showcased the direct impact of these programs both on a global scale and a personal scale.