Side Hustle? Why So Important?

Some people think that having a side hustle is a waste of energy. It would be better to rest and spend the weekend...

Custom Content is the Future of Marketing

Seventy-eight percent of marketing executives believe that brand-specific content marketing is the future of marketing. Offering a more extensive market reach and a more effective...

Pursuing a Truly Creative Industry

Everybody from UNESCO to BEKRAF to the President seems to agree: the creative industry is Indonesia’s future. But before it can reach its full...

Writing Annual Report at My First Job

The first time I took the position of ‘Junior Content Developer’, I imagined I would be writing content for blogs, advertisements, company profiles, or...

Writing About an Unfamiliar Topic

Have you ever heard the terms wheel, loader, crane, bucket, arm, and boom? For the people who work around heavy equipment, those words will...

Lost in Translation: Translating Ideas, not Words

As the world merges and boundaries are removed, translation has become an important part of communication in business. As people from different cultures and...

Copywriting as an Integral Part of Marketing Communication

In the movie The Arrival, the aliens landing on earth offer a prestigious gift to humankind, but not before frustrated attempts for communication involving...

Local Content with an International Touch

HSBC, known worldwide for its tagline “the world’s private bank”, was once busy preparing a campaign titled “Assume Nothing”. But when the campaign finally...

Copywriting & Content Writing: Brand Communication Tools

“Apa pun makanannya, minumnya…” Meaning “Whatever the food, the only drink is…”, this tagline brings only one brand to mind for Indonesians. This tagline from...